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DIGITAL MARKETING, CONTENT & AI​

Use digital with purpose.​

Make better choices about websites, search, content, social media, customer data and AI — basedon the customer journey and commercial priorities.​

1. Start with a digital health check​

Website and Search

Socials and Content

Email and CMR

2. Customer journey before channel activity​

Discover

Understand

Trust

Act

Nurture

Return

Image by Phil Reid

Target

Right customers

Proposition

Describe one of your services

Route

Describe one of your services

Progress

Describe one of your services

Capability

Describe one of your services

Meeting Room

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1

TARGET ACCOUNTS​
↓​

QUALIFIED OPPORTUNITIES​

↓​

PROPOSALS​

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WON / EXPAND​

2

MANAGEMENT QUESTIONS​

  1. Where is growth coming from?​

  2. Which deals deserve attention?​

  3. What is the next action?​

  4. What can be forecast confidently?​

strategem consultancy
cyber essentials
living wage employer
good business charter

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